SEGA® Teams up with the International Olympic Committee on a New Multi-Year Licensing Agreement Celebrating the Olympic Brand and Sonic the Hedgehog™ The New Licensing Agreement Unites the Olympic ...
The new licensing agreement unites the Olympic brand and Sonic the Hedgehog in a celebration of speed, sportsmanship and global unity. Sega and the International Olympic Committee (IOC), the guardian ...
The company's head of transmedia Justin Scarpone shares how the iconic video game company is leveling up for 2026.
Two 1990s Sega games are set to return next year, one as a multi-platform game, and the other as a PlayStation Exclusive.
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