Businesses analyze SWOT -- strengths, weaknesses, opportunities and threats -- for strategic planning. Performing a SWOT analysis of your own business helps you better understand your business and ...

Experienced small business owners learn to come to terms with an uncomfortable truth: of all the documents they must prepare before launching their business, most get filed away – never to be seen ...

For those of us who never went to business school but found our way into entrepreneurship, it takes practical experience to determine which tools best serve us in the real world. After 10 years of ...

SWOT analysis: Why you should perform one, especially during times of uncertainty Your email has been sent Image: marekuliasz, Getty Images/iStockphoto Must-read leadership coverage Shark Tank’s Mr.

The SWOT Analysis framework measures your company’s competitive advantages and disadvantages and plans for improvements and seizing favorable opportunities for your business. In marketing, the SWOT ...

Opinions expressed by Entrepreneur contributors are their own. If you’re in marketing or own a business, then chances are you’ve done a SWOT analysis at some point. It’s the 101 in marketing 101, it’s ...