Land Rover is overhauling its product lineup. The company is shifting the strategy to emphasize three sub-brands: Range Rover, Defender and Discovery. And Land Rover is going electric. Land Rover ...
As Land Rover prepares its first all-electric models, it introduces a new and potentially significant subbrand to its lineup: Octa. With a name inspired by diamonds, Octa treatment is applied first to ...
A new mini Land Rover electric SUV is reportedly due out and could go by the name “Defender Sport.” Despite its compact size, the new EV will carry the brand’s iconic rugged, open-road mentality.
What about Land Rover? Just 16 months ago, Jaguar Land Rover renamed itself JLR, expanded its two brands to four, and surprisingly, shuffled its storied Land Rover nameplate to what appears to be a ...
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