Stranger Things recently reminded us how incredibly different the standard for the American retail experience was just a couple decades ago when much of social life centered on shopping malls.

Retailers are moving beyond generic playlists, using AI to craft hyper-personalized soundscapes that match brand identity and customer mood. These adaptive audio environments can boost shopper ...

Editor’s note: As retail interfaces and systems continue to evolve, the way we design retail experiences to user needs and behaviors is also transforming. In the new series “Stimulating Retail,” join ...