But for the first time ever, Pantone’s color is essentially a non-color. Or you could call it every color. Pantone’s 2026 Color of the Year is a white. In Pantone language, that’s code 11-4201—aka ...

Pantone named its lightest Color of the Year to date on Thursday: Cloud Dancer (11-4201), a neutral with a narrative that’s all about wiping the slate clean. The off-white shade was chosen as a ...

Pantone’s 2026 Color of the Year Choice, Cloud Dancer, is being read as everything from a soothing reset to a politically tone-deaf choice in a year marked by DEI rollbacks. Some have claimed that ...

The Cloud Dancer white represents a desire for finding calm and self-care, reflecting Pantone's research of societal values throughout 2025. Mike Sorrentino is a Senior Editor for Mobile, covering ...

For decades, Grateful Dead fans have proudly donned their reds and blues. The hues, part of the band’s lightning skull logo, have bedecked vans, tie-dye shirts, and tattoos as Deadheads trailed the ...

An curved arrow pointing right. Pantone has been the industry-standard color language for 60 years. Its tools ensure that color looks the same, no matter where in the world it's printed. If you design ...