Rajeev Raja is the founder and “soundsmith” of BrandMusiq, India’s first company dedicated to creating and managing sonic brand identities. A former National Creative Director at DDB Mudra, Rajeev ...

Up, Up, Up, Up, 7Up – this is the first global sonic identity for Pepsico’s lemon-lime-flavored non-caffeinated soft drink, 7 Up, executed by sonic branding agency, BrandMusiq. Launched first in India ...

Rajeev Raja, founder of BrandMusiq, argues that sonic branding is not just about jingles but about building distinctive brand assets that drive emotional resonance and long-term recall. Talking to ...

The only kind of music Ricky Kej composes, he says, is an extension of himself. It is always rooted in something he feels personally connected to. The three-time Grammy Award winner and Padma Shri ...