A growing list of top names are taking full advantage of Paris' influence in the athletic market.

The company is trying to reignite its "brand heat," starting with the immersive Suede House activation during what it calls ...

To celebrate those golfers who also have a profound love for the great outdoors, Puma Golf has joined forces with camouflage brand Realtree on a robust collection. The range includes apparel, ...

Some of the best deals we’ve seen include the men’s Smash 3.0 sneakers, a classic style that’s perfect for everyday wear, which are marked down to just $25. The Vikky v3 is a similar style for women, ...

The marathon racer cut nearly 30g from its frame – here’s how ...

In January, Puma SE launched a grassroots marketing campaign to turbocharge its return to the sport of running. The 77-year-old German shoemaker put out a call on social media for people signed up to ...

In 2016, Rihanna won Shoe of the Year at the FN Achievement Awards for her Fenty Puma Creeper sneakers. Now it looks like a return of the popular shoe is possible. On Wednesday this week, Puma CEO ...

Key updates make Puma’s latest Deviate Nitro a more versatile, training-ready speed shoe ...

In addition to new sneaker releases from its signature athletes, LaMelo Ball and Breanna Stewart, Puma is adding to the mix with the introduction of a new performance shoe. Shown here is the Puma ...

Breanna Stewart’s relationship with Puma keeps gaining momentum. After releasing four straight signature shoes since 2021, ...

What happens when you ignore all the rules and make the most radical, performance-enhancing super shoe possible? You get the Puma Fast-RB (‘rule breaking’) Nitro Elite – an unashamed, ...

The short answer was yes. “It was a home run for us,” PUMA Golf Marketing Director Mike Diaz said. Offering the brand’s renowned sporty and athletic aesthetic with comfort and stability needed for the ...