Shift in marketing approach: Smart companies are reshaping go-to-market strategies around buyer self-service. Emphasis on making products easy to evaluate and buy through effective "product answers." ...

When you talk about customer service for any business, it acts as a backbone because consumers are attracted to any service if they are dealt with in a kind and passionate manner. If you wish to be a ...

Almost two thirds (63 per cent) of retail workers have admitted to lying to cover up their lack of product knowledge with almost half (47 per cent) believing they do not know enough about the products ...

Product Knowledge Panels may be the first place shoppers encounter information about a product they’re interested in — and, they may never need to leave the Knowledge Panel to conduct their research, ...

Following the significant move of bringing free product listings to Google’s Shopping tab results in April, Google is starting to extend them into the main Search results. The company announced Monday ...