Is your product a high-end offering or are you a bargain brand? Do you sell to women or men? Is your warranty a major selling point? These are examples of ways companies position their products or ...

Product differentiation is the process of designing, developing and producing products that are distinct from similar offerings from competitors. Having one or more unique attributes or benefits is ...

In ultra-competitive markets, product differentiation is crucial. Countless books, blog posts, talks, and trainings have been dedicated to product development — and with good reason. Without a product ...

In our age of easily-accessible information, customers are highly sensitive to price changes and research the competition thoroughly. In this economic reality, HVACR distribution companies must ...

The average American buys a new car about every six years, which means that about once per decade, millions of people pull a spotless new chrome door handle, and slide into the future. Many marvel at ...

Standard measures of competitive toughness fail to capture the fact that, as consumers optimize intertemporally, firms operating today compete with (as yet non-existent) businesses, which will be ...

Hello, everyone. Welcome to AppFolio's 2025 Investor Meeting. We are thrilled to be holding this event from our corporate headquarters here in today, sunny, Santa Barbara, California. And it's great ...

The military and commercial aerospace industry presents a variety of test requirements that test-and-measurement companies address with the gamut of products and tools extending from simulation and ...

Chinese smartphone maker Vivo halted its AI glasses project after concluding it would be difficult to differentiate the ...