The grocer’s Private Selection line added more than 20 new options ranging from frozen entrees to refrigerated deli meats.

The Kroger Co. has expanded its Private Selection brand with a new lineup of premium meals developed and designed to deliver bold flavor in minutes for customers who are short on time. Exclusively ...

Known for making hundreds of classic Italian dishes in-store, the specialty regional grocer entrusts its store brand items to ...

Launching a New Chapter: Walmart's bettergoods ushers in a pivotal movement in private label expansion with an array of affordable, on-trend products. Walmart fired a huge blast in the private label ...

Have you ever wondered who makes private label store brands? And did you wonder if these non-name brands were worth buying? For example, I never have a problem buying Kirkland brand products, which ...