Jonathan loves just about anything with a motor and a steering wheel. As a kid, Jonathan collected any kind of toy car he could lay his hands on, and begged his parents to take him to the monster ...

Toyota has long been the butt of jokes about being a producer of dull, soulless appliances. They’ve done a lot to shake that reputation lately, with fun-to-drive cars like the 86 and the upcoming ...

Just because we care about the environment doesn't mean we can't look like total badass chick magnets, right? Toyota seems to agree and is offering the Prius Prime with two official body kits which ...

The fifth generation of the Toyota Prius debuted last night, marking a significant departure from its predecessor’s busy design language while bringing more power and greater efficiency. Wasting no ...

Forbes contributors publish independent expert analyses and insights. Auto journalist and traffic safety/road rage expert. This article is more than 7 years old. New sedan sales continue to wane as ...

There’s plenty of weird stuff on display at the Tokyo Auto Salon this year but nothing tops this Prius PHV-based custom concept called ‘Ambivalent RD.’ Marking the first time Toyota’s in-house tuners ...

Toyota believes the Prius suffers from an identity crisis because hybrids are now common. But from where we stand, people know exactly what the Prius is, especially in Japan: a weird Toyota sedan ...