Ever since Pop-Tarts started sponsoring the college football bowl game in 2023, the Pop-Tarts Bowl has become a viral sensation thanks to the introduction of the Edible Mascot — an anthropomorphic ...

When the 2024 Pop-Tarts Bowl culminated, a mascot dressed as the tasty breakfast treat descended into an 11-foot-tall toaster, complete with fireworks and the winning college football team cheering ...

When BYU and Georgia Tech take the field on Saturday, Dec. 27, the Cougars and the Yellow Jackets will be participating in one of the most highly anticipated bowl games of the 2025 season. Welcome to ...

The Pop-Tarts Bowl has quickly become an iconic part of the college football bowl calendar, despite the fact that it has only existed in its current form since 2023. The game is perhaps best known for ...

It's time for everyone's favorite non-CFP bowl game. While the Pop-Tarts Bowl game itself has been in existence since 1990, it only adopted the Pop-Tarts branding in 2023. Its viral marketing strategy ...