A study recently published in the journal Journal of Marketing Research suggests something many Italians already knew—certain hand gestures really do make people seem more competent and persuasive.

ZDNET's key takeaways Interacting with chatbots can shift users' beliefs and opinions.A newly published study aimed to figure ...

Research finds AI gets better at changing minds by generating more claims; but the more persuasive they become, the less ...

When people use hand gestures that visually represent what they're saying, listeners see them as more clear, competent and ...

A brief conversation with a trained chatbot proved roughly four times as persuasive as a traditional political ad on ...

To see if conversational large language models can really sway political views of the public, scientists at the UK AI ...

When it comes to advancing your career, persuasion is a place where ChatGPT can help. On so many levels, persuasion is the key to your professional success. Persuasion will help you to win the ...

Conversations with AI can sway people’s political views. Concerningly, a chatbot’s facts are not always accurate, especially ...

Although this is a challenge in elections across the world, the stakes for the United States are especially high, given the ...

Opinions expressed by Entrepreneur contributors are their own. Persuasive copy can benefit your business in a number of contexts and situations. It could help you win more conversions on a landing ...

Whatever kind of company you have, and whatever you’re selling, you need persuasive web copy if you want to be successful. The copy on your website is going to inform, entertain and hopefully motivate ...