Performance Max has evolved dramatically since its 2021 launch. If you’re still running campaigns like it’s 2023, you’re leaving serious performance gains behind. With Google rolling out enhanced ...

Google added first-party audience exclusions to Performance Max, giving advertisers more control over customer acquisition strategies. New reporting includes budget projections, expanded audience ...

Since its launch in 2021, Performance Max (PMax) has transformed how ecommerce businesses approach Google Ads. Google’s machine learning and AI, when applied across its entire advertising ecosystem, ...

A month ago, we reported on a new help document on Google Ads for Performance Max optimization experiments: A/B testing assets beta. Well, now some are seeing this in the wild, where you can set up ...

Microsoft Advertising’s new Performance Max learning path helps advertisers run better campaigns and showcase verified expertise. A new applied learning path from Microsoft Advertising is designed to ...