In contrast with other animal species on Earth, over the course of their life, humans can develop a fairly clear idea of who they are as individuals and what sets them apart from others. This abstract ...

Brand perception today has an increasingly immense influence on consumer behavior and market positioning. Defined as the collective opinions, beliefs and emotions held by consumers toward a brand, ...

More than 2,000 years ago, Aristotle argued that our thoughts are based on internal representations of the external world, and he distinguished between sensation (the image impinging on the retina) ...