Over the last decade, new online platforms have made it easier than ever to go from anonymity to online fame and fortune, but that viral success can also come at a cost. From our Planet Money podcast, ...

Peanut the squirrel, a rodent turned social media star turned martyr after being euthanized by investigators, is living on in the crypto world. After agents with New York’s Department of Environmental ...

Tech mogul Elon Musk invoked a six-year-old meme to highlight how pet squirrel ‘Peanut's' death changed the course of the 2024 U.S. elections, causing the price of the associated meme coin to jump 11% ...

In just 7 years, Peanut the Squirrel went from being an anonymous street rodent, to a famous influencer, to a billion dollar cryptocurrency. His story is a parable of the modern attention economy.