Liquor giant Bacardi didn't just want another tequila in announcing Monday that it has picked up the rest of the Patron brand, which it values at $5.1 billion. Rather, Bacardi sees Patron as the key ...

"Without compromising brand identity." Iconic tequila brand makes game-changing update to its products: 'An excellent example ...

Nearly four decades after hitting the market, Patrón Tequila is reimagining its iconic short-and-stout bottle — without veering too far from the formula. Last week, the Bacardi-owned brand rolled out ...

Something called National Tequila Day happened this past weekend, and one PR hack or another asked us to write about it promoting some brand or other. No go. However, it does give me an opportunity to ...

In a promotional video, Mexican F1 driver Sergio "Checo" Pérez joined forces with Patrón Tequila as he looks forward to being "the first Mexican driver to reach the final podium." The clip premiered ...

You may go to Costco for kitchen items you prefer to have in large quantities, or perhaps you go just for the food court. But what you should be looking out for are the insanely affordable deals ...

Jan 22 (Reuters) - Bacardi has agreed to buy out Patron Spirits International in a deal valuing the top high-end tequila maker at $5.1 billion, highlighting the appetite big drinks groups have for the ...

Patrón has partnered with global music platform Boiler Room for a series of events and content, per a press release. The Bacardi-owned tequila brand will sponsor events in Ibiza, London and Los ...

Patrón Tequila, and France’s renowned crystal producer Lalique, have announced that they will unveil on July 24, National Tequila Day, the latest expression in their remarkable collaboration: Patrón ...