Getting colors right for marketing materials is imperative for businesses. Even the slightest difference could have consumers taking a second look at what is "off" rather than reading your message. To ...

The company that ensures the colors inside a Photoshop design match the real-life inspiration now has an Airbnb house inspired entirely by a single color. Tuesday, Pantone and Airbnb introduced the ...

Ahead of Pantone’s December 4 announcement of its 27th Color of the Year, explore the complete history of selections that have shaped design trends and reflected our collective mood. Pantone will ...

Pantone's color of the year for 2026 is Cloud Dancer, a 'billowy white' that is meant to bring calm to a chaotic world ...

NEW YORK — Pantone has launched a huge new color collection for fashion, home and interiors, grouped into two distinct palettes that reflect the increased use of pastels and shadows. The collection, ...

Near the end of spring last year, graphic designer Inka Mathew became captivated by a beautiful Veronica Georgia Blue flower. "The design geek in me got curious, and I picked a bloom and brought it ...

A soft, pinkish-orange hue called “Peach Fuzz” is Pantone’s pick for the 2024 color of the year, the company announced last week. Officially called “Pantone 13-1023 Peach Fuzz,” the color is “velvety, ...

Organic in nature, PANTONE 17-1230 Mocha Mousse is a mellow brown infused with comforting warmth. Pantone, the global color authority and provider of professional color language standards and digital ...