For those among us who always opted for either the chocolate or the banana Paddle Pops at the canteen, please prepare thine asses because a new treat has landed that’s right up your alley. Choc-banana ...
Unilever, the company behind Streets, has launched a new Koala Paddle Pop – and there’s more to the dessert than meets the eye. Paddle Pop has partnered with wildlife organisation WIRES to support ...
AUSTRALIA'S favourite ice treat - the Paddle Pop - was tipped to be a "nine-day wonder" when it went on sale in 60 years ago in 1953. Paddle Pop inventor Ron Street said he created the ice treat to ...
Despite Australia’s long-standing relationship with The Paddle Pop Lion (the famous look-alike of Avril Lavigne’s new fiance), ice-cream fans are at melting point (ha!) after recent revelations that ...
Kids (8 -12 years old) have always loved ice cream, but keeping our brand top of mind against increased snack and media entertainment choices was a big challenge. Knowing that in order to truly engage ...
Unilever Australia’s licensing agency, Asembl has partnered up Streets’ Paddle Pop ice-cream with Australia’s favourite sleepwear retailer, Peter Alexander. Launching this month as part of Peter ...
A 16-second YouTube ad for Streets’ Paddle Pop Twirly Pop ice blocks has been banned by the Advertising Standards Bureau (ASB) because it supposedly promotes poor eating and obesity to kids. A ...
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