ChatGPT will test ads for U.S. users while Google launches Ads Decoded podcast and expands Demand Gen features for better ...

Turn GA4 into a practical PPC tool by prioritizing reports that reveal how paid traffic actually contributes to conversions ...

Agentic AI and custom-built tools are changing how PPC accounts are run – and what marketers need to focus on next.

Nearly 90% of advertisers use AI for video ads. Performance now comes down to creative inputs, data signals, and measurement.

A B2B SaaS founder pauses broad match and finally starts closing higher-quality deals. An e-commerce brand leans into broad ...