Remember those good old days of PC game advertisements when the mix was terribly wild, with bold claims, over-the-top scenarios, and sometimes even a pinch of controversy? These were times when print ...

As reported by Gaming on Linux, Valve's Steamwork developer documentation was expanded by a new advertising page. In this new addition the company explains the kinds of promotions and advertisements ...

Frameplay, an in-game advertising specialist, has released research with Happydemics demonstrating in-game advertising’s superior performance versus traditional digital channels. The analysis draws ...

Changing the interstitial order boosted ad revenue by 24%. Simple tweaks in UI drove a rise in rewarded video engagement. Across all experiments results showed that minor frontend changes can drive ...