As a creative person and an advertising agency owner, I have mixed feelings about privacy. Early in my career, it was common for clients to express their privacy concerns and, more specifically, to ...

Gen Z and millennials are showing noticeably higher advertising receptivity, but that shouldn’t be correlated to brand trust, the researcher cautioned. Forrester’s latest assessment of online ...

Justice Department alleges Google stymied competition in online ad tech Google denies allegations, citing competition in apps and connected TV Trial to feature witnesses from Google, competitors and ...

META stock looks like a promising pick as Meta Glasses gain demand and advertising revenue still delivers growth.

Learn how to use smart marketing tools and AI to optimize online advertising and maximize ad spend in today’s competitive landscape. The question is, why are some still hesitant to adjust their ...

A federal judge has ruled that Google is a monopolist in online advertising. The New York Times reported on Thursday that Judge Leonie Brinkema of the US District Court for the Eastern District of ...

The field of online advertising revenue management addresses the challenge of maximising income for digital publishers by optimising the allocation of advertising inventory. This multidisciplinary ...

Artificial intelligence (AI) must become about "us," not about "I" -- how to make the world better. How to ensure privacy. Shifting from "us" to "I" requires a multifaceted approach for the collective ...

LONDON, Nov 29 (Reuters) - Heavy online marketing spending by Temu and Shein is making it more costly for other retailers and brands to reach shoppers on Black Friday, marketing and industry experts ...