SAN FRANCISCO--(BUSINESS WIRE)--With the Opening Ceremony in Paris about two weeks away, Visa (NYSE: V), the Worldwide Payment Technology Partner of the Olympic and Paralympic Games, today announced ...

What would you say if the world was watching? That’s the billion-dollar question that a select group of brands must answer every four years when the Summer Olympic Games grace our television screens.

Paris is poised to host the most anticipated Olympic Games in recent history. Not just because it's the global capital of culture, attracting a staggering 44 million tourists in 2022 alone, but ...

LONDON, United Kingdom, August 27, 2024 (EZ Newswire) -- Visa, a world leader in digital payments, has enabled TransferGo, the global fintech empowering a world on the move, to celebrate champions in ...

The good news is that the U.S. ad market soared 14% in July, making it the strongest month yet in a 15-month expansion. The qualifying news is that it was partially due to an Olympic ad-spending ...

The 2024 Paris Olympics kicked off Friday — and the Games are set to be historic in more ways than one. And for the first time, NBC's streaming service Peacock will be live-streaming all 329 medal ...

Are you a print subscriber? Activate your account. By Erika Wheless - 12 hours 23 min ago By Ewan Larkin - 2 days 11 hours ago By Adrianne Pasquarelli - 2 days 13 hours ago By Ad Age and Creativity ...

Visa (NYSE: V), the Official Payment Technology Partner of the Olympic and Paralympic Games, today shared new data revealing initial consumer spending patterns during the kickoff of the 2024 Paris ...

The biggest share of overseas spend “comes from U.S. Visa cardholders, with most significant increases in year-on-year spending from Japan and Brazil.” Visa, the official payment technology partner of ...

The following is a guest piece by Jane Ostler, executive vice president of global thought leadership for Kantar. Opinion’s are the author’s own. Creative for the two biggest tentpole events for ...