The highly anticipated sale of Apple’s iPhone 16 series officially began today, September 20, with eager customers flocking to Apple Stores in Delhi and Mumbai.

The new AI iPhone is officially available in Apple stores, hitting shelves in almost 60 countries around the world on Friday morning.

T-Mobile Chief Executive Mike Sievert says it’s “nonsense” that the iPhone 16 line’s preorder sales are underwhelming.

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Staff welcome the first customers to the Apple Store in Regent Street, central London, as the iPhone 16, 16 Plus, 16 Pro, 16 Pro Max go on sale, alongside the Apple Watch series 10, AirPods 4, AirPods Pro 2 and AirPods Max.

As the highly anticipated sale of the iPhone 16 commenced in India, people showed up outside the Apple stores in Mumbai and Delhi to be the first ones to grab the new series phones of the major tech company.

Apple continues its tradition of decking out the Fifth Avenue store ahead of product launches, this time with glowing rainbow colors signifying Apple Intelligence on iPhone 16.