Coca-Cola became one of the world’s most powerful brands by equating its soft drinks with happiness. Now it’s taking to the airwaves for the first time to address a growing cloud over the industry: ...

Coca-Cola is featuring multiple restaurant chains in an advertising campaign for the first time. The restaurant industry has been struggling with declining traffic and sluggish sales growth. Drinks ...

Coca-Cola refreshes Sprite with new packaging, “It’s That Fresh” campaign, and culture tie-ins as market share shifts.

"There's no such thing as bad publicity" is an oft-repeated business axiom, and a recent Business Insider article suggested Coca-Cola might be leaning into it. In 2024, Coca-Cola debuted its ...

・Last month, Coca-Cola launched an AI ad for its holiday campaign, “Holidays are coming.” ・McDonald’s aimed to talk about a stress-free Christmas with the title “The most terrible time of the year,” ...

Coca-Cola is betting on one of its oldest advertising messages to generate new feelings of harmony among a consumer base that can often find itself fractured by debate. In a new ad slated to debut ...

Pepsi is making a statement with its upcoming Super Bowl ad by choosing human creativity over artificial intelligence, reported Adweek. The soda company's half-minute spot, titled "The Choice," will ...

Pepsi took a jab at Coca-Cola with its new Super Bowl commercial. Fans are already aware of Pepsi and Coke’s long-standing, legendary rivalry. It seems that Pepsi is cashing in on the Super Bowl hype ...

I am completely exhausted by huge corporations like McDonald's and Coca-Cola choosing to rely so heavily on AI for their holiday ads. McDonald's made $25.9 billion in revenue in 2024, and Coca-Cola ...