Amid the pregame pageantry of last Saturday’s Big 12 Championship, commissioner Brett Yormark swiftly made his way around the ...

The Big 12 is negotiating a capital partnership that would allow schools to opt in to more funding, The Athletic reports.

Commissioner Brett Yormark’s plan isn’t as radical as the Big Ten’s unsuccessful attempt to partner with UC Investments.

The Big 12 is nearing an agreement with RedBird Capital and Weatherford Capital that could deliver up to $500 million to conference members while establishing a long-term strategic business ...

The Big 12 Conference announced Monday that Edward Jones will be the title sponsor of the Big 12’s conference championship game. The agreement marks the first official wealth management partner in ...

The Big 12 Championship returns to Arlington, once again staged under the massive video board at AT&T Stadium, better known across college football as Jerry World. The Texas Tech Red Raiders and BYU ...

The Big 12 conference is trending up and is close to a private capital deal that would bring in millions to the conference.

The NFL made an unexpected announcement on Friday morning as to an arrangement that could, in theory, spread. "The NFL and the Big 12 Conference are entering into a new strategic partnership, working ...

IRVING, Texas, Nov. 10, 2025 /PRNewswire/ -- The Big 12 Conference today announced that Edward Jones will be the title sponsor for the Edward Jones Big 12 Football Championship. The agreement marks ...

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Lacking clear frontrunners across several conference championship races entering November, it's time to sort out tiebreaker policies and various scenarios within the SEC, Big Ten, ACC, Big 12 and ...