Recently, short online videos have been highly recognized by video market users and have developed rapidly. This study aims to explore why users enjoy watching and sharing short online videos by ...
TikTok's grip on the short-form video market is tightening, and the world's biggest tech platforms are racing to catch up. Since launching globally in 2016, ByteDance-owned TikTok has amassed over ...
Short videos have rapidly emerged as one of the dominant sources of information and entertainment for internet users globally. As of 2025, TikTok alone has over 1.6 billion active users spanning ...
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