While investors are focused on a potential blockbuster deal, the streamer's biggest growth driver is hiding in plain sight.

Netflix expands its Ads Suite with Amazon/Yahoo DSP targeting and a new conversion API, boosting measurability and reach—see what it means for NFLX and TTD.

Netflix is expanding its audience targeting capabilities for advertisers through partnerships with Amazon and Yahoo. Starting in the second quarter, advertisers in the U.S. will now be able to use ...

The stock has a year-to-date (YTD) return of 3.6% in comparison to 0.5% for the S&P 500. This situation prompts a reassessment of the stock’s valuation to determine if this presents an opportunity or ...

Starting next quarter, US media buyers will be able to tap Amazon Audiences for Netflix campaign targeting through the Amazon DSP.

The streaming giant's management team has made another successful pivot.

Netflix's ad revenue exploded in 2025. The company has been focused on scaling its ad-supported plans at the expense of monetization. Ad-supported subscribers are less valuable than other subscribers, ...

Three years after launch, Netflix’s advertising business started making a little noise in 2025. But with Warner Bros. and HBO Max in the fold, the streaming giant’s ad ambitions could be roaring in no ...