The Manila Times

6Reel Announces Global Expansion Campaign and Launch of New Membership Rewards Program Amid Booming Short Drama Industry

New Global Initiative Offers Enhanced User Incentives, VIP Benefits, and Community Growth Opportunities as Short-Form ...
Forbes

Short Form Dramas Become Bigger Part Of The Entertainment Industry

'30 Days With The Vampire's Kiss' is a vampire-themed short drama created for the Korean market. Micro dramas are having a moment. With episodes that last barely a minute, this form of ...
Advanced Television

Data: Short Drama among fastest-growing subscription apps

AppsFlyer, the marketing cloud, has released the State of Subscriptions for Marketers 2026, an analysis of subscription trends across platforms, categories and geographies. The data reveals a clear ...
Campaign Asia

Short drama marketing: Buzzword or blue ocean market in China?

In July, McDonald's China debuted its first short drama, elevating the trend of short drama marketing to unprecedented levels in the market. Short drama (or microdrama) marketing has surged in recent ...
Business Insider

TikTok is testing a new micro-drama feed, and its top shows feature AI zombies and gorillas in bikinis

Brace yourself for raunchy mini dramas in your TikTok feed. TikTok has begun a limited test of a new mini-drama feed in its app, dubbed "TikTok Short Drama," a company spokesperson confirmed to ...