Doubleheader Featuring Knicks-Bucks and Clippers-Warriors Averages 3 Million Viewers – Nearly Tripling Last Year’s Viewership ...

NBC Sports’ debut of Coast 2 Coast Tuesday, featuring unique bi-coastal NBA doubleheaders across NBC and Peacock, delivered the largest NBA Tuesday audience in games played before Christmas since 1996 ...

Though NBC isn’t discussing Jordan’s role publicly, seemingly everyone else in sports media is. When the greatest basketball ...

For many people, myself included, the NBA on NBC represents the first era of NBA basketball they were alive for. To be clear, while there was a stint from 1954-62 in which the NBA was on NBC, the 1990 ...

Michael Jordan has returned to television, and for the first time in years, fans are getting a glimpse into the life of the NBA’s most iconic figure. The six-time champion made his long-awaited debut ...