'Roundball Rock' almost didn't return to NBC

The NBA is back on NBC, and “Roundball Rock” is back with it. Along with Michael Jordan, Magic Johnson, and Larry Bird, John ...

Behind the Scenes with NBC’s ‘On The Bench’: How the Network Is Redefining NBA Coverage

NBC's new weekly NBA segment on Peacock sits one analyst on each team's bench, aiming to provide viewers a unique game ...
Yahoo! Sports

NBA Fans Rejoice During NBC’s Impressive Return to Basketball: ‘How Are We Ever Supposed to Go Back?’

NBC was widely praised for its presentation of the NBA’s opening night as the network returned to broadcasting games for the first time in decades. After months of anticipation following a tumultuous ...
The SportsRush

“Practice Holding the Trophy Up”: Vince Carter Recollects His Most Iconic All-Star Moment

In advance of tonight's All-Star Game format announcement, Carmelo Anthony and Vince Carter shared their best All-Star game ...

NBA delivers most viewers in 15 years through first 2 weeks of season

The first two weeks of the 2025-26 NBA season have delivered the most viewers in 15 years, with viewership up 92% year-over-year for nationally televised games, the league announced Friday. National ...