Google's data collection can be a double-edged sword: helpful in some instances and too invasive in others. Here's how to check and adjust the privacy settings on your account.

A little-known Google Ads setting can allow Google to add unapproved imagery to location-based ads, raising brand control ...

Google will soon stop placing your Google Ads on parked domain names by default. Instead, you will need to opt in to showing your ads on these parked domains. Previously, Google opted out new Google ...

Ad headlines are one of the foundational building blocks of your campaign. These tiny bits of text create a first impression for your target customer, and play a real role in convincing them to click ...

Conversion tracking tends to be one of those things advertisers set up once and then forget about, until something fails – big time. But in my 16 years of experience running Google Ads, I can ...