This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. Mug Root Beer is hawking custom DNA testing kits in a ...

MUG Root Beer just announced what might be its trendiest innovation in its history. The legendary soda brand sees the increased popularity of "quiet luxury" style and is raising a glass to it. Well, ...

A root beer company is helping people to learn more about their, well, roots. How? By selling custom DNA kits, of course. According to Marketing Dive, Mug Root Beer, which is owned by PepsiCo, will ...

What's better than college basketball and free drinks? Not much. The Drake Bulldogs are teaming up with Mug Root Beer to celebrate their entry into college basketball's biggest tournament. There are ...

Mug Root Beer is hawking custom DNA testing kits in a marketing stunt inspired by its dog mascot and fervent social media fandom, per details shared with Marketing Dive. The Mug Root Beer Dawg DNA Kit ...