In an effort to expand its customer demographics, Monster Energy is launching a new "female-focused" energy drink in 2026. And it's garnering mixed reactions. Monster Energy CEO Hilton Schlosberg ...
CORONA, CALIF. — Monster Beverage Corp. already owned beverage brands such as Monster, Reign and NOS before recently adding Bang Energy. The Corona-based company plans to use packaging colors to ...
When younger generations—like millennials and Gen-Z—are in need of a quick-fix pick-me-up, there's an alternative caffeine source that's often favored instead of coffee: energy drinks. In fact, the ...
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