Mobile location data is increasingly seen as the cornerstone of consumer insights, which drives go-to-market strategies. As a result, location-targeted mobile advertising will nearly double over the ...

Google is set on Wednesday to launch a new feature in its Google Maps for Mobile program that automatically sets your location even in phones that lack a global positioning system (GPS) device. Until ...

Most retail marketers (71%) have some sort of location strategy to drive foot traffic and trigger location-based mobile advertising, according to a study by Blis, researcher WBR Insights and Future ...

Getting lost indoors can be frustrating. Whether it’s finding your gate at an airport or navigating a large shopping mall, the struggle is real. Businesses and institutions face challenges in making ...

Without question, the global COVID-19 pandemic has increased our reliance on mobile and location technology from using public network data to building contact tracing apps to establishing contactless ...

Alfred Ng was a senior reporter for CNET News. He was raised in Brooklyn and previously worked on the New York Daily News's social media and breaking news teams. Imagine if someone offered to pay less ...

SYDNEY--(BUSINESS WIRE)--Appen Limited (ASX:APX), the leading provider of high-quality training data for organizations that build effective AI systems at scale, today announced it has signed a ...

The U.S. Supreme Court today ruled that the government needs to obtain a court-ordered warrant to gather location data on mobile device users. The decision is a major development for privacy rights, ...

Despite the UC&C industry’s inability to move beyond simple standalone Wi-Fi location offerings, when I thought about what I wanted to write in this month’s post, location came to mind. Particularly, ...

The National Security Agency (NSA) on Tuesday rolled out guidance warning that location data from mobile and other internet-connected devices could pose a security threat for users if it were accessed ...

Governments and the private sector are increasingly relying on data-driven technologies to help contain the novel coronavirus, Covid-19. While some see technological solutions as a critical tool for ...