Salesforce has spent the last 20 years building a $13 billion company, largely on the back of a CRM application delivered as a cloud service. In its most recent financial guidance, Salesforce ...

Choosing the right Microsoft Dynamics 365 implementation partner is as critical as choosing the platform. This guide explains ...

Forbes contributors publish independent expert analyses and insights. I track enterprise software application development & data management. Is it possible to talk about business transformation and ...

The Test Drive feature lets you see aspects of the Microsoft Dynamics CRM as part of a guided tour. The Test Drive for Microsoft Dynamics CRM is role-based, so you see different screens and tip boxes ...

A new AI-based extension to the company's Dynamics 365 CRM and ERP platform can automatically generate answers to customer emails, suggest marketing and sales campaigns, and summarize Teams chat ...

During a pre-briefing to industry analysts from Jeff Comstock, corporate vice president of Dynamics 365 Customer Service the most intriguing thing he said was the solution does not require customers ...

In the age of hyper-personalization, customer expectations are constantly evolving. Businesses are now expected to deliver seamless, tailored experiences across every touchpoint—from sales and service ...

While Salesforce remains the clear leader in customer relationship management software, Microsoft's latest earnings report indicates that it's well-positioned to gain ground and become a stronger ...

Integrate Microsoft Dynamics 365, Adobe Experience Cloud (including Adobe Experience Platform), and C3.ai’s industry-specific data models, connectors, and AI models, in a joint go-to-market offering ...

Customer relationship management (CRM) software helps sales, marketing, and customer service professionals track which customers they've spoken with, when they spoke, and the topic under discussion.

Customer relationship management (CRM) software helps sales, marketing, and customer service professionals track which customers they've spoken with, when they spoke, and the topic under discussion.