Add Yahoo as a preferred source to see more of our stories on Google. Bach Buquen, an influencer with over 6 million followers, creates viral videos that are meant to normalize men wearing makeup.

What’s the difference between tinted moisturizer and foundation? Do I need concealer? Is bronzer mandatory? We’ve answered ...

Why does he look like that?” a friend asked us when this writer was watching Desi Bling. The show is OTT’s latest offering ...

(Bloomberg Businessweek) -- In his wide-leg gray pants, black cashmere top and leather jacket, French TikTok star Bách Buquen looks very much like someone who’s just spent three weeks jet-setting from ...

Men using makeup is not a common practice anywhere in the world. More so in a conservative country like Nigeria, where some Pentecostal churches often oppose makeup even for women. Beauty standards ...

As men become more comfortable with the idea of using skin care, an increasing number of marketers are introducing them to makeup. Only, they don’t call it “makeup,” and many believe cyberspace is the ...

Jeff Lau is breaking barriers with what he hopes becomes the "new norm." "NuNorm is an exclusive line of makeup designed and tailored for men," said NuNorm CEO Jeff Lau. Designed specifically for ...

Dark, sculpted and sultry — the prism of siren makeup was alive and well on the GQ Men of the Year red carpet in Los Angeles on Thursday night, where hosts Sydney Sweeney, Stephen Colbert, Seth Rogen, ...