Is customer experience more important than the product?
From Amazon’s extensive selection to Sephora’s personalized service, brands are considering whether customer experience ...
How Top Brands Are Rewriting Customer Experience Rules In 2025
Consumers are changing the way they want to buy. And top brands are leaning into those changes to retool and invigorate the ...
Forbes20d
How The New Customer Experience Model Is Transforming Insurance
“McKinsey's research on shareholder returns shows that customer experience leaders are ahead of their competitors by 20 percentage points for life insurance and 65 percentage points for P&C insurer ...
Marketing6d
Balancing Personalization and Data Security: Essential Strategies for CMOs in Financial Services
In the competitive realm of financial services, personalized marketing is not just beneficial—it's transformative. McKinsey's ...
Business Insider4y
The hiring policy at McKinsey, one of the world's most elite management consultancies, is defined by one thing: Harvard
Related stories The strategy behind McHarvard McKinsey's hiring tactic is a deliberate choice of youth over experience — a strategy that it originated and made standard starting in the late 1950s.
Chat Bots19d
Ventrica – The Future of Customer Experience: Trends Shaping 2025
As we stand at the threshold of 2025, the landscape of customer experience (CX) is undergoing a profound transformation. Driven by technological advancements and evolving consumer expectations, ...