Every year, like clockwork, the internet erupts. Social media feeds flood with grainy photos of sauce-slathered sandwiches. Grown adults plan road trips across state lines. The McRib is back, and ...

Alyssa Buetikofer discusses balancing broad appeal with cultural relevance, why frequency matters more than penetration and the growing role of creators.

McDonald’s is bringing back Uncle O’Grimacey for the first time in decades to herald the return of the seasonal Shamrock Shake, per details shared with Marketing Dive. In social media videos, purple ...

It’s that time of year again. The “Golden Arches” are turning green — as in shamrock green. McDonald’s is rolling out the Shamrock Shake at its restaurant locations for a limited time. “The Shamrock ...

Industry watchers speculating on the next phase of McDonald’s USA’s marketing after the retirement of chief marketing officer Neil Golden do not foresee a radical shift in messaging but nonetheless ...