Content marketers are increasingly tasked with making sense of large and unwieldy data sets. However, they often lack the skills to process this data, creating a paradoxical relationship between ...

Srikanth Ramachandran is the Founder and Group CEO of Moving Walls Group, an adtech and enterprise SaaS leader for the OOH media industry. Imagine walking through a retail district where every screen ...

How can you prove that your content is successful? You'll definitely want to incorporate these 3 SEO metrics into your reporting. Proving ROI for SEO isn’t easy. It’s one of the main reasons people ...

There aren’t necessarily standards for what defines success in online marketing. What you’ll measure depends on your goals and initiatives, particularly when it comes to content marketing. Furthermore ...

With $3.449bn spent by Australian marketers in Q1 of 2022 for digital and ads, it’s become more imperative than ever for marketers to understand how they’re spending their budgets so as to be able to ...

Every growth leader in the wealth management industry wants the same thing – a clear return on investment from your marketing programs. But getting visibility to that ROI requires more than just clear ...

Many enterprises launch AI pilots without a defined success architecture, resulting in anecdotal wins instead of quantifiable ...

We asked industry experts how they measure the return on investment (ROI) of their personal branding efforts. Here are the ...

As AI agents take charge of discovery, comparison, and purchase, India’s marketing playbook shifts from chasing clicks to ...

Research shows marketers are throwing away $1 for every $4 they spend. Here are 4 tips I've used to optimize every marketing ...