Brandon Galarita is a freelance writer and K-12 educator in Honolulu, Hawaii. He is passionate about technology in education, college and career readiness and school improvement through data-driven ...

I have recently been examining issues involved in marketing change management. The kind of changes I am referring to include the introduction of a customer relationship management approach and the ...

“Managing the Data” is a column about customer and audience data strategy written by longtime AdExchanger contributor Chris O’Hara. Every marketer and media company these days is trying to unlock the ...

The next wave of progress is less likely to come from adding more tools to your martech stack and more likely to come from ...

Considering our purpose as marketers, we should be placing customers at the center of our marketing efforts. That's truer today than ever before, because customers have more choices, more control, ...

Sales and marketing professionals rely on documents like proposals and collateral to generate leads and close business. It is essential that these documents are appropriately reviewed by the right ...

Many CMOs are realizing that the traditional organization of marketing is actually hindering the activation of omnichannel programs. I coach my 6-year-old daughter in softball. At that level (6U for ...

You will deepen your understanding of marketing management through exposure to real-world marketing challenges, the latest digital media and platforms, and developing ...

Private businesses come in all shapes and sizes. Still, none are either too big or too small to avoid the economic impacts of the ongoing public health emergency caused by the spread of the COVID-19 ...

10 Project Management Software for Marketing to Simplify Workflow in 2025 Your email has been sent See how top marketing project management software like monday, ClickUp, and Notion help marketing ...

Stephen Yang joins us for our ‘Five minutes with’ series to explain why his role requires him to wear many hats Welcome to the latest instalment of Managing IP’s ‘Five minutes with’ series, where we ...