Apple makes beautiful videos to unveil its new products on stage these days, but that wasn’t always the case. Due to the limitations of technology, products like the Original Macintosh never had a ...

At events such as this week’s WWDC keynote, Apple routinely shows that it’s as good as any company in the world at orchestrating onstage product announcements. But on January 24, 1984–the day the ...

The all-new intro sequence for Apple TV was made with practical effects and shot in-camera, Ad Age reports. Rather than using ...

On January 24, 2005, Majo posted the video on his site for the Mac’s 21st birthday. The traffic was overwhelming. To watch, you had to download the 20MB file, and majo’s site soon crashed. We were ...

In an interview with Variety, Finneas reveals that Apple TV’s new intro video has three different versions, plus details its creation.

Macworld Earlier this week, Apple revealed new branding that will appear at the start of Apple TV shows. The new title card ...

In part 7 of Macworld‘s founder David Bunnell’s memoirs of the Mac, it’s clear that the machine isn’t ready for prime-time. Macworld‘s editor Andrew Fluegalman tells this to Steve Jobs, who reacts in ...

Ten years ago Apple bestowed a new operating system unto the world, Mac OS X. A merger of NeXTStep and the Classic Mac OS, OS X finally delivered Apple’s first major evolution in OS design after a ...