Welcome to Brand Breakdown, a series of comprehensive yet easy-to-digest guides to your favorite companies, with insights and information you won’t find on the average About page. Longines is one of ...

If a brand names one of its products “Legend,” you’d better hope said product can back up that lofty moniker. And for the past 16 years, that has been the case for the Longines Legend Diver. Debuting ...

For CEO Patrick Aoun, “challenges and exciting opportunities” came hand in hand this year, with the quality of Longines continuing to resonate globally. The centenary of its first dual-time wristwatch ...

For CEO Patrick Aoun, “challenges and exciting opportunities” came hand in hand this year, with the quality of Longines continuing to resonate globally. The centenary of its first dual-time wristwatch ...

Let’s face it, not all of us want to walk around with wrist gear that costs as much as an expensive hatchback. It's these watches for men that serve as everyday essentials, while the Rolexes and ...