The WNBA is exploring different ways to improve its brand in the wake of a new television deal with ESPN, and the league has made changes to its logo. USA Today Sports reports that the WNBA and ESPN ...

NBA great Jerry West died on Wednesday — but his legacy lives on as his likeness appears on the basketball league’s iconic logo. West, 86, was an undoubted legend. Known as “Mr Clutch,” he was not ...

The MLB logo might look like a famous hitter, but it's actually a mystery. Dive in to uncover the story behind the silhouette and meet a true baseball legend. Who is the MLB logo? The Major League ...

Jerry West will be forever be referred to in basketball circles as “The Logo.” LOS ANGELES — Since 1969, Jerry West has been the faceless face of the NBA. For those 5 1/2 decades, the NBA's logo has ...

The Boston Celtics are one of the NBA's most iconic franchises, and now, they are looking to expand their brand even more. The team's current logo was designed by Red Auerbach's brother, Zang, in the ...

When the logo for the 2020 Democratic National Convention was unveiled early this year, Wisconsin was at the heart of it — its silhouette formed the center of the zero in "D20." But Wisconsin was ...