Aristotle and later Cicero wrote about argument being composed of logos, ethos and pathos. Most people know the “logos” as logic and “pathos” as emotion (easy to remember because of words such as ...

While teaching a class on intelligence and analysis last year, I asked my graduate students why the media’s shocking picture of the drowned Syrian boy seemed to have such an incredible effect on ...

https://doi.org/10.5325/philrhet.54.2.0149 • https://www.jstor.org/stable/10.5325/philrhet.54.2.0149 Copy URL ABSTRACT Aristotle says in the Rhetoric that leading ...

2300 years ago, the Greek philosopher Aristotle wrote down the secret to being a persuasive speaker. This secret forms the basis of nearly every public speaking book written since... In fact, many ...

In preparation for a symposium about teaching writing in the post-truth era, I encountered a little book by one of the symposium participants, Bruce McComiskey. Post-Truth Rhetoric and Composition is ...

Persuasive writing uses words to convince the reader to listen or to act. Great business writers use persuasive writing in proposals, articles, newsletters, memos, emails, requests for meetings, ...

David is a best-selling author, speaker and trainer. He is also CEO of IPD, a world-class marketing agency based in Tampa, Florida. I have been a business owner for more than half of my life now and a ...

The ancient Greek philosopher Aristotle presented three methods of persuasion for the masses: logos, ethos, and pathos. Logos persuades through logic ...