Bulbs, starting at $69 for two, can screw into regular fixtures and broadcast offers, maps, or information to customers or guests of businesses--and send movement and behavior data to business owners.

By: Dorothy Stanley, Fellow and Head, Wireless Standards Strategy, Aruba, a Hewlett Packard Enterprise company. Wi-Fi systems are so ubiquitous indoors that location-based services are a natural ...

When we talk about "posts," many people’s minds are immediately drawn to Twitter, Instagram or other social networks. These sources are great for helping companies deliver their messages and positions ...

Location-based marketing enables organizations to reach consumers on a particular, individual level through online or offline messages according to their location. By leveraging location data, ...

Dr. Bin Tang, Founder & CEO of Noah Digital, is an internationally recognized AI & digital marketing leader & author of “Local to Global.” Having been around for some time now, I'm fully aware that ...

Brands have been using location-based data for years to improve customer experience. Here's how. According to 451 Research, location-based data can help marketers and brands provide better experiences ...

Need to get directions when you are lost? Want to know if your friends are in the neighborhood? Location-based services—applications and websites that provide services based on your current ...

Over the last decade, geospatial and location-based technologies have steadily moved from niche tools to essential components of modern business and public-sector operations. Organizations across ...

SEATTLE--(BUSINESS WIRE)--Today, Amazon Web Services, Inc. (AWS), an Amazon.com company (NASDAQ: AMZN), announced the general availability of Amazon Location Service, a new service that makes it ...

What makes mobile so different is we can build advanced services that only mobile device with sensing can deliver. We do this all the time on our phone: do a location based search for say pizza store, ...