KTALnews.com on MSN

Paramount to feature live ads during top UFC sports events

Paramount is introducing guaranteed, live programming ad placements during premium live sports events, starting January 24, ...

Ease Live adds VAST support to expand on-stream ad inventory across CTV and OTT

Ease Live has added support for VAST (Video Ad Serving Template) to its graphical overlay technology, opening up new ways for ...
Los Angeles Times

Ads on streaming services are the future, and also annoying

Streaming ad spending is expected to surge 13% to $12.3 billion this year as advertisers shift budgets from declining traditional television. Viewers increasingly complain about loud, repetitive, ...
Ars Technica

Peacock showing ads upon launch opens the door for more disruptive streaming ads

Peacock subscribers will see ads immediately upon opening the streaming app or website next year. It’s a bold new strategy for attracting advertisers—something that’s been increasingly important to ...
Streaming Media Magazine

A Tipping Point for Live Sports: Personalized Multiview and L-bar Ad Tech

A new collaboration was unveiled at Streaming Media Connect 2025 where Ring Digital’s #FutureOfTV.Live produced a special, data-driven panel on Multiview, Mosaics, and L-bars in the context of live ...
Bloomberg L.P.

Ads on Streaming Services Are the Future, and Also Very Annoying

Advertising on streaming services is a big new growth business for marketing and media companies, but consumers are increasingly frustrated by what they see and hear on their screens. Ads might be too ...