I’m a voracious learner. In addition to reading magazines, books, blogs, tweets, and faces, I persistently look for patterns, connections, anomalies and what’s new. I tolerated school only because it ...
What if we in media are not in the content business? Oh, yes, we will produce content; that's what we do. But perhaps our greatest value is not in what we produce but in what it produces: signals ...
We often think about testing as something that is specific to the medium that we are in. For example, we do website testing to test and improve our website. We do email headline testing to improve the ...