Lead follow-up is where most sales opportunities are made or lost. Follow-up isn’t just about sending a series of emails; it’s about creating a conversation, building trust and offering genuine value.

With the best will in the world, there’s not a single lead generation company that can provide you with a sales-ready lead that just needs a call to convert.It’s likely that they’ll need some work ...

I’ve been running my business, PostcardMania, for over 27 years, and I have contacts in my database that are just as old. Keeping those “old” leads in my sales funnel is one of the key reasons I’ve ...

Learn how to automate real estate lead follow-up so you never miss a motivated seller. This guide covers strategies, tools, and workflows to streamline your lead management and grow your real estate ...

Forbes contributors publish independent expert analyses and insights. Providing tools and resources to start, grow and manage your business. Most businesses are in near-constant pursuit of more leads ...

Are you struggling to get results from email marketing? We asked industry experts to share one email marketing strategy that’s been particularly effective in nurturing leads and converting them into ...

Your webinar just ended. The chat was active. Questions were great. Attendees stayed until the end. Then comes the part where most B2B marketers drop the ball. Too many B2B marketers send a generic ...

Lead follow up might be an art, but it’s an art that’s worth studying closely. This new guide from emedia will show the best practice for following up those all important leads. Lead follow up might ...