Progress doesn't have to mean complete reinvention.

Lego says its new tech-enabled products are its "most revolutionary innovation" since it launched its mini-figurines in 1978.

At the beginning of 2026, the LEGO Group rang in the new year with a thrilling announcement that sent waves of excitement ...

According to critics, electronic Lego bricks could undermine children's fantasies. While Lego doesn't want to go fully digital, Smart Play is the future.

The new sensor-packed Smart Play Brick will land this spring as part of a special Star Wars collection. The update adds interactive lights and sound to the Lego experience—including the minifigs.

The Smart Brick looks very similar to a normal 2x4 Lego brick, but it contains a custom Application Specific Integrated Circuit (ASIC) chip which is smaller than one of the studs on the brick itself.

LEGO Fortnite debuted on December 7, 2023, as a game mode within the larger Fortnite app. A Minecraft-esque open world experience, the game launched without any physical LEGO sets to support it, which ...

The cuts represent around 8 percent of Lego’s global workforce, according to Reuters. The iconic Danish toy firm said its mid-year revenue has fallen by 5 percent, the first drop since the company ...

Viraaj is a spirited gamer, lifelong PlayStation main, huge petrolhead, but most importantly, a principled journalist. With experience at publications like FandomWire, HotCars, and DriveTribe, writing ...